“Our name” – continued Diana Frescobaldi – “recalls the history, culture and style of Tuscany. Thus, Frescobaldi has now launched a new international project from Rome with their brand “Dei Frescobaldi Retail & Restaurant” in order to, “reinforce the presence of the Italian brand in a sector (that of ‘travel-retail’) that is in great expansion, continuing to produce and sell wines of great quality”. And Tuscany will also be the architectural style for the new wine bars around the world, which, with their colors and forms will evoke the linearity of the forms of the Florentine Renaissance”. “We want to make known the values of ‘Made in Italy’ – noted Diana Frescobaldi – “starting with the presupposition that Frescobaldi is not only wine, but is a name that evokes the authenticity of Tuscan style. The goal of the project is that of offering high quality wine and food to those who travel or are shopping. Today, there are negotiations already in act in South Korea, both at the Incheon Airport as well as in the Seoul city center. The managing director of the restaurant company Diana Frescobaldi has a very precise goal: to increase the 4 existing sales points to 14 by 2012, creating earnings of about 18 million euros. It already earns 6 million euros per year in this sector.
The Tuscan winemakers Marchesi de’ Frescobaldi recently made the announcement and explained that, “luxury wine bars in airports and quality commercial centers of the big capitals will be the new challenge for the group”.
Frescobaldi wines will soon be on sale at Harrods of London.
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